IP Media handles PR, Advertising and Marketing for many industries. We can help you differentiate your product or service from your competitors, gain marketshare, and reflect your organization’s values and attributes with every communication. Web Mentorship Programs empower the small and medium business owners or marketing executives with the knowledge of how to properly position and promote your products and services online effectively.
Friday, August 26, 2016
The Theory Behind Content Marketing
The theory behind content marketing is quite straightforward: people like good content, so why not use it as an advertising vehicle? Why not feed them all that good stuff to read and watch but lace it with a subtle plug? It’s not a new trick but the fragmentation of media and lowering of barriers to entry means a lot more people are doing it than before. As with social media it’s not the theory that’s controversial, it’s the execution. Smaller brands that might be much better off taking out a full-page ad and shouting BUY OUR STUFF have diverted money into what they think is a subtler, cleverer, more subliminal and more lasting medium to deliver “The Message."