Social Content Marketing

Search social channels for relative product content. Search and social help us to get in front of audiences we may not currently be engaging with on other channels. We also use social to help test and tweak our messaging on a more rapid basis. Email helps us stay in contact with our database on a regular cadence.

Syndicate Positive Reviews and Shared Thank Yous

Sometimes the best type of content marketing is a syndicating a 4 or 5 star review or thank you email or letter.  When your get a great review, share it on social media and your site.  Also, send out handwritten thank you cards to all new customers. Nearly 70% of the time, the cards get shared on social media, and referrals are up by 23% as a result. I know it is a simple thing, but it’s a win-win for both the business and its customers.

Increase Traffic Through Re-Tweets

Since Twitter announced inline images, you should start experimenting with this change by adding images to a lot of the tweets from our @xxxx Twitter account and have noticed a big difference in the engagement we’re getting. To get a better idea of what a difference inline images has made, I took the last 100 Tweets including a link from our @xxxx account (not including any Retweets) and compared the averages of the tweets with and without images included.

Content Marketing Builds Brand Loyalty

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Content Marketing Writing Tips

We all have tried to come up with the perfect feature story.  You can’t force good writing. Try different conditions, influences, and times of day for writing. Find the conditions that are most conducive to your creativity. If you can’t manage, you can always turn to freelancers to help you produce the content that your audience is hungry to find.

Thank You Letter as Content Marketing

Sometimes the best type of content marketing is a genuine thank you email or letter. At When I Work, the team sends out handwritten thank you cards to all new customers. Nearly 70% of the time, the cards get shared on social media, and referrals are up by 23% as a result. It’s such a simple thing, but it’s a win-win for both the business and its customers.

Expanding your Content Marketing Reach

For new ways to create content marketing, repurpose old content in a new way to bring something fresh to users who may not have seen it. In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing.  Also, syndicate your content on blogs and all social media to reach a new audience and drive referral traffic back to your site.