Monday, September 26, 2016

Expanding your Content Marketing Reach

For new ways to create content marketing, repurpose old content in a new way to bring something fresh to users who may not have seen it. In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing.  Also, syndicate your content on blogs and all social media to reach a new audience and drive referral traffic back to your site.

Wednesday, September 7, 2016

Generate Thousands of Clickable Ideas for Your Content

As a content marketer, you need to be able to generate an unending stream of interesting, unique, and valuable content ideas. Let’s face it, that’s a big task!
So to make sure you have what it takes, this chapter offers seven practical tactics for creating your own idea-generation system, so you can easily come up with all the ideas you need.  Learn more about content marketing here - https://www.quicksprout.com/the-advanced-guide-to-content-marketing/

Friday, August 26, 2016

The Theory Behind Content Marketing

The theory behind content marketing is quite straightforward: people like good content, so why not use it as an advertising vehicle? Why not feed them all that good stuff to read and watch but lace it with a subtle plug? It’s not a new trick but the fragmentation of media and lowering of barriers to entry means a lot more people are doing it than before. As with social media it’s not the theory that’s controversial, it’s the execution. Smaller brands that might be much better off taking out a full-page ad and shouting BUY OUR STUFF have diverted money into what they think is a subtler, cleverer, more subliminal and more lasting medium to deliver “The Message."

Wednesday, August 24, 2016

Content Marketing - What it Means for Your Business.

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But what does content marketing actually mean for your business? What makes it different from what you already do to sell your products and services?  In the next few posts we will explore this.  Stay tuned! 

Friday, August 19, 2016

What to do with Keywords for SEO

Now that you have your keywords strategy down – let’s put it to good use. Looking at your keyword list, you will probably notice that you could group together similar keywords to form categories. Does your website have a page for each category listed from your list? It should. You don’t need hundreds of pages for your website – but your pages should target the primary aspects of your business. Your list of keywords is the starting point. As a best practice, your website should have no less than 6 pages, and be no longer than it needs to be . Looking again at your keyword list, make sure the primary keyword for a page is used as close to the front of the opening sentence of the website as possible and consider highlighting your keywords as bold. Same goes for the administrative elements of the website called the META – the part people cannot see, but search engines can.

Sunday, August 14, 2016

What's the footer have to do with SEO?

The footer is completely underused, the area at the bottom of your website (footer) holds tremendous usability and SEO value. First off - if you have a lot of html code in the header of your website - validation codes are most common – you can move it here. Doing so will reduce the amount of html coding that search engines have to read as they load your page making your page load faster - and the speed that a website page opens is an SEO element that affects ranking. Fast is good. Additionally, adding things like your contact information here will make it easy for people to connect with you - no matter what page of your website they are on. This is especially true on mobile devices. Have multiple locations - consider using a split footer where one side is for the local or satellite business - the other for the main location.

Friday, August 12, 2016

SEO Tips - Linking

Have other websites link to you. This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works). My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs. Regardless of what you do, know that inbound links are essential to SEO.