Friday, October 14, 2016

Syndicate Positive Reviews and Shared Thank Yous

Sometimes the best type of content marketing is a syndicating a 4 or 5 star review or thank you email or letter.  When your get a great review, share it on social media and your site.  Also, send out handwritten thank you cards to all new customers. Nearly 70% of the time, the cards get shared on social media, and referrals are up by 23% as a result. I know it is a simple thing, but it’s a win-win for both the business and its customers.

Friday, October 7, 2016

Increase Traffic Through Re-Tweets

Since Twitter announced inline images, you should start experimenting with this change by adding images to a lot of the tweets from our @xxxx Twitter account and have noticed a big difference in the engagement we’re getting. To get a better idea of what a difference inline images has made, I took the last 100 Tweets including a link from our @xxxx account (not including any Retweets) and compared the averages of the tweets with and without images included.

Thursday, October 6, 2016

Content Marketing Builds Brand Loyalty

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.