IP Media handles PR, Advertising and Marketing for many industries. We can help you differentiate your product or service from your competitors, gain marketshare, and reflect your organization’s values and attributes with every communication. Web Mentorship Programs empower the small and medium business owners or marketing executives with the knowledge of how to properly position and promote your products and services online effectively.
Tuesday, August 2, 2016
Optimizing Voice Search
Apple has Siri, Microsoft has Cortana… and soon, Google will have
Google Home. Voice search is here… and it’s here to stay. Already, 60%
of consumers are using voice search, according to the Local Search
Association. The challenge for national brands that market locally is to adapt
your SEO strategies to capture the unique intent behind voice searches.
The words and phrases spoken by consumers are different than the
keywords they type. And it’s up to local search marketers to ensure that
their location data is clean, optimized, and accessible to these new
search engine technologies.