Apple has Siri, Microsoft has Cortana… and soon, Google will have
Google Home. Voice search is here… and it’s here to stay. Already, 60%
of consumers are using voice search, according to the Local Search
Association. The challenge for national brands that market locally is to adapt
your SEO strategies to capture the unique intent behind voice searches.
The words and phrases spoken by consumers are different than the
keywords they type. And it’s up to local search marketers to ensure that
their location data is clean, optimized, and accessible to these new
search engine technologies.
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