IP Media handles PR, Advertising and Marketing for many industries. We can help you differentiate your product or service from your competitors, gain marketshare, and reflect your organization’s values and attributes with every communication. Web Mentorship Programs empower the small and medium business owners or marketing executives with the knowledge of how to properly position and promote your products and services online effectively.
Wednesday, July 20, 2016
Why PR and Content Marketing is More Effective
People are turning to
digital media options more and more each day. Also, with ad blockers in
almost all of our devices, banners and other ad assets are not being
seen. PR is received as editorial - seen as a newsworthy way to inform
readers of new products in the industry. So, when you’re deciding where
to allocate your marketing budget this year, steer clear of the stuff
that ad blockers target, and start thinking content and PR. You can
make sales by adding valuable information to your audience, informing
prospects of new products, and selling – and your customers will love
you for being less annoying than those other guys.