Wednesday, July 20, 2016

Why PR and Content Marketing is More Effective

People are turning to digital media options more and more each day. Also, with ad blockers in almost all of our devices, banners and other ad assets are not being seen. PR is received as editorial - seen as a newsworthy way to inform readers of new products in the industry. So, when you’re deciding where to allocate your marketing budget this year, steer clear of the stuff that ad blockers target, and start thinking content and PR. You can make sales by adding valuable information to your audience, informing prospects of new products, and selling – and your customers will love you for being less annoying than those other guys.