One pattern we often see is that larger and seemingly more authoritative
businesses do not perform as well in local search as they should. And
having multiple locations amplifies the need for solid local SEO
foundations. A common issue we come across is the lack of a
well-optimized and well-performing landing page for local businesses. We
must tick our SEO boxes here, but we must also maximize the leads
generated from these pages — to do this, we have to look at the
intersection of lead generation and local SEO.
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