At first glance the new Google update seems to make life only harder for local businesses, in reality there may now be MORE exposure opportunity for MORE businesses. The top-3 local results are in rotation — depending on the searcher's physical location. In the in-house test lately for the past few days compared local results for "Plumbers in Seattle", each time browsing Google using 10 different Seattle IP addresses. In each of the locations we were getting at least slightly different results, which showed that 2 searchers standing just several miles away from each other will probably see different local packs in Google.
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