IP Media handles PR, Advertising and Marketing for many industries. We can help you differentiate your product or service from your competitors, gain marketshare, and reflect your organization’s values and attributes with every communication. Web Mentorship Programs empower the small and medium business owners or marketing executives with the knowledge of how to properly position and promote your products and services online effectively.
Wednesday, July 20, 2016
New Local SEO Rules from Google
At first glance the new Google update seems to make life only harder for local businesses, in reality there may now be MORE exposure opportunity for MORE businesses. The top-3 local results are in rotation — depending on the searcher's physical location. In the in-house test lately for the past few days compared local results for "Plumbers in Seattle", each time browsing Google using 10 different Seattle IP addresses. In each of the locations we were getting at least slightly different results, which showed that 2 searchers standing just several miles away from each other will probably see different local packs in Google.