Email marketing is a fantastic way to provide specialized content to
people with whom you’ve already built relationships. Consider offering a
advanced order opportunity for a new product, exclusive only to email recipients.
Or, offer a sneak peek at the new product before it's released to the market. This will help to nurture and reward your existing relationships
and continue building on the trust you’ve already earned.
Additionally, you may set up an email drip campaign that sends
messages on a regular schedule at timed intervals to keep your product
or service top-of-mind with your customers, and also to keep the sales
funnel flowing.